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Francis Buttle : ウィキペディア英語版 | Francis Buttle
Francis Buttle is an honorary professor of marketing and customer relationship management and author of more than 125 peer-reviewed papers and 11 books which have been cited more than 6900 times earning him an h-index of 33.〔{https://scholar.google.com.au/citations?user=HRXsr8gAAAAJ&hl=en&authuser=1〕 Buttle is most known for his development of the marketing discipline of "Customer Relationship Management"; a business practice that explains companies' desires to create long-term mutually beneficial relationships with customers. Buttle has written many books on Customer Relationship Management and Marketing, and is widely acknowledged as the first university professor of CRM. Buttle has taught Customer Relationship Management in universities in three different continents. He was appointed to a sponsored chair at Manchester Business School in the UK. Buttle currently lives and operates a customer management consulting company in Sydney, Australia. ==References==
*Profile: Francis Buttle; Amazon.com; 2014
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